Zyxel strengthens UK distributor portfolio with Northamber contract

Posted on Sep 8 2017 - 10:06am by Tayla Ansell
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Zyxel has announced a UK distributor contract with Northamber, the UK’s longest established Value Add Distributor with over 37 years’ heritage of supporting UK resellers. The agreement will see Northamber help resellers address their end user challenges using Zyxel’s end-to-end networking solutions, with a particular focus on SMB, education and public sector.

Northamber offers resellers a joined up “Connect, Store, Protect” solution encompassing networking, server, storage, backup and security. Northamber will bring Zyxel’s full portfolio of networking products to market within this offering, primarily focusing on its security and Nebula cloud Wi-Fi solutions.

“We needed a distributor partner that can provide a real solutions focus, would enable us to reach a new reseller base and give us better penetration, particularly in the security and cloud solutions markets,” said Peter Hannah, Head of UK Channel, Zyxel. “Northamber’s high level of technical expertise along with its loyal established customer base makes it an ideal match for the areas that we want to grow.”

“Our comprehensive technology portfolio will strengthen Northamber’s network offering from a wireless and switching perspective, providing it with broader reach in the market and the ability to pass on better margins to its loyal customer base,” added Hannah.

“We see a significant joint opportunity to bring Zyxel’s exciting portfolio of products to our loyal resellers, complementing our existing offering in the space,” said Alex Phillips, Director of Strategy, Northamber. “The greatest opportunity for us is helping resellers who are new to the category to realise their growth potential. Through combining our knowledge with Zyxel, we can offer the best possible support and advice, improving our service to partners. We’ll also help established resellers achieve better margins, offering products that outperform the commodity equivalents provided by other brands.

“Our aim is to build a strong core of loyal Zyxel partners from our customer base who we can then enable with technical, marketing and sales support, to help them better service their end users and consequently sell more,” added Phillips.

The partnership will also help attract more partners to Zyxel’s revamped partner programme, designed to support and reward partners for investment in technology solutions. Since the launch of the Zyxel Ally Programme (ZAP!) in April 2017, new and existing partners have seen revenue margins increase. This has been driven by Zyxel’s higher end products, such as managed wireless, switching and Nebula.

To learn more about ZAP! and the new benefits on offer, visit https://www.youtube.com/watch?v=lO3lVA-Rp3c&feature=youtu.be

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